Wednesday, July 13, 2011

Red Bull

Introduced: 1987
Country of Origin: Austria
Sold By: Austrian Red Bull GmbH
Creator: Dietrich Matechitz, Austrian Entrepreneur

Dietrich Mateschitz was inspired by an already existing drink called Krating Daeng which he discovered in Thailand. He took this idea, and to suit the tastes of Westerners, modified the ingredients, and founded Austrian Red Bull GmbH in partnership with Chaleo Yoovidhya. Chaleo Yoovidhya invented the Thai energy drink Krating Daeng.

Red = In Thai, daeng is RED
Bull = Krating is the reddish brown bovine, gaur, an animal slightly larger than the bison

Wikipedia >> click here

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